NEWS

Autorola Group Appoints Global Automotive Executive Paul Willis to its Board of Directors

March 23, 2026 written by Autorola



Paul Willis

Odense, Denmark, 23/03/2026 — Autorola Group today announces the appointment of Paul Willis to its Board of Directors, bringing more than 30 years of international executive and board experience across Europe, the Middle East, and Asia. Willis has led major automotive and mobility organisations through transformation, operational restructuring, and strategic growth.

Most recently, Willis served as CEO of Al-Futtaim Automotive, where he oversaw 11,000 employees and 18 business units across multiple markets.

Earlier in his career, Willis held senior executive roles within Volkswagen Group and leadership positions at BMW, Ford Motor Company, Mazda, Toyota, Kia Motors Europe, and Volkswagen Group China, giving him deep insight into global automotive ecosystems and mobility value chains.

"Paul Willis brings exceptional operational depth and strategic perspective to Autorola Group," says Peter Grøftehauge, owner and CEO. "His experience leading large-scale transformation and strengthening international operations aligns closely with our ambition to accelerate global growth."

"We are pleased to welcome Paul Willis to the Board of Autorola Group," adds Eyal Steinitz, Chairman of the Board. "His international leadership experience will add valuable perspective as Autorola continues to scale its global platforms and expand across both established and emerging markets."

Widely recognised for his strong people leadership and transformation expertise, Willis has built a reputation for guiding organisations through complex strategic transitions and delivering sustained operational improvement.

"Autorola Group is uniquely positioned to lead the digital evolution of the automotive and mobility lifecycle," says Willis. "Its combination of global scale, data intelligence, and digital capabilities creates a strong platform for future growth. I look forward to supporting the Board and contributing to the Group's strategy."

Autorola Group Appoints Global Mobility Leader Tim Albertsen to its Board of Directors

March 23, 2026 written by Autorola



Tim Albertsen

Odense, Denmark, 23/03/2026 — Autorola Group today announces the appointment of Tim Albertsen to its Board of Directors. With more than 30 years of global leadership across mobility, fleet, automotive, and regulated financial services, Albertsen brings deep strategic, operational, and governance expertise that will support Autorola Group's continued international expansion and digital mobility ambitions.

Most recently, Albertsen led the landmark merger of ALD Automotive and LeasePlan, creating Ayvens, the world's largest independent sustainable mobility provider, with more than €30 billion in revenue and a €60 billion balance sheet, operating in 42 countries.

"Tim Albertsen stands among the most accomplished leaders in the global mobility ecosystem," says Peter Grøftehauge, owner and CEO of Autorola Group. "His expertise in scaling digital business models and leading cross-border organisations aligns perfectly with our ambition to shape the next generation of data-driven mobility solutions."

"We are delighted to welcome Tim Albertsen to the Board of Autorola Group," says Eyal Steinitz, Chairman of the Board. "His global leadership experience and deep understanding of the mobility sector will add significant value as Autorola continues to strengthen its digital platforms and expand internationally."

Albertsen currently sits on the Supervisory Boards of GoMore Group and Leaseurope. He is a Senior Advisor to the global consulting company Roland Berger and an Operating Partner at the VC Fund "Next Gear Ventures". He has received multiple industry recognitions, including the Fleet Europe Hall of Fame Award (2017, 2024) and Asset Management Connect CEO of the Year (2023). He is widely regarded as a transformational leader with a strong track record of delivering international scale and operational excellence.

"Autorola Group has built an exceptional platform at the intersection of digital mobility, data intelligence, and global remarketing," says Albertsen. "I look forward to contributing to the Group's continued growth, supporting its innovation agenda, and helping strengthen its international presence across the digital automotive and mobility landscape."

Building the Foundations of Our ESG Journey

March 24, 2026 written by Autorola



ESG at Autorola

For the first time, Autorola has gathered and reported sustainability data from across all our markets — aligned with the EU's new CSRD framework.

A message from our CFO

Over the past year, Autorola has taken an important step forward on our ESG journey. For the first time, we have gathered and reported sustainability data from across all our markets in a structured way, aligned with the EU's new CSRD framework.

ESG reporting is about showing how a company acts responsibly and transparently — not just financially, but also environmentally, socially and in the way it is governed. It helps build trust with customers, partners and investors, and ensures we are tracking and improving the things that matter most.

It is important to note that Autorola is not legally required to adhere to ESG reporting requirements at this stage. We do so because responsible governance, transparency, IT security and data privacy are already part of how we operate as a global company.

This is a proactive choice — we do ESG reporting because it supports trust and our long-term ambition as a responsible and reliable partner.


This first reporting cycle is not about perfection. It is about transparency, learning and building the foundation for the work ahead. I want to thank everyone who contributed data, insights and time during this process.

What we have achieved together

We have mapped our global CO2 footprint

This year, Autorola completed its first full CO2 baseline. In simple terms, this means:

  • We know how much CO2 we emit as a company
  • We understand where these emissions come from
  • We have the foundation needed to set meaningful climate goals in the future

This work positions us well in relation to customer expectations, EU regulations and the broader ambitions set by the Paris Agreement.

A key insight from our baseline is that most of our emissions come from our suppliers and wider value chain. This is common in service- and technology-driven organisations, but it also presents a significant challenge:

  • Data on emissions rely heavily on collaboration from external partners
  • Improving accuracy will take time as suppliers mature their own reporting practices
  • Reductions require long-term engagement and joint initiatives across the supply chain

By establishing the baseline now, we take the first crucial step to strengthen our data over time, work more closely with suppliers, and identify areas where realistic reductions can be achieved.

Data privacy and IT security remain key strengths

ESG is not only about climate. It is also about trust, and data security remains one of the areas where Autorola is most mature. We already have:

  • Strong GDPR governance and clear policies
  • Security steering committees
  • Reliable cloud and IT infrastructure
  • A proactive approach to risk management

For our customers — especially large fleets, OEMs and financial institutions — this is a critical part of why they choose Autorola.

We have a clearer picture of our workforce

Our first ESG report also includes a high-level overview of our global organisation:

  • Workforce demographics and diversity
  • Turnover and retention insights
  • Clear HR policies on development, equal opportunities and anti-discrimination

What happens next?

Our next steps focus on strengthening the quality and depth of our ESG data:

  • Improving energy data collection to strengthen our CO2 reporting accuracy
  • Enhancing consistency across countries
  • Continuing to develop our governance processes
  • Building the foundation needed for future climate targets

This is a multi-year journey, and we will move step by step — always guided by transparency and realistic ambitions.

Why this work matters

This ESG foundation is important because:

  • Customers expect transparency and climate data from their partners
  • Investors and financial institutions assess ESG maturity closely
  • Employees value responsibility, purpose and trust


Most importantly, this work helps us run a better, more resilient and future-ready business.

Together, we are building the foundations for a responsible and transparent future for Autorola.

Learn more about ESG at Autorola

Visit our ESG page